justinebraisted:

A quick poster idea to remind myself that 99% of the time, less is actually more when it comes to design. The first draft of any design typically has more elements than it needs to. The next step, seemingly the most difficult, is to remove every unnecessary component that doe s not help the concept function.
It remains just an “idea” for a few reasons: 1- I used the only paper I had on hand, which happened to be crappy lightweight drawing paper. 2- I always get stuck in this amateur-ish stage of production when I don’t get feedback from some higher design power. 3- I am not prepared to answer questions like “why white paper?” “why a grey wall?” “why is the type centered?” and so on…